Modern Canadian Export makes twist on British Tradition

We have some proud news to share! We’ve recently expanded to Britain in hopes of bringing the Canadian tradition of sitting around a warm fire pit to the British. We later plan on expanding our Canadian-made fire products to the rest of Europe. It’s very exciting because we are the first to market modern fire pits to Britain as this is a completely new concept for them, unless they’ve spent time in Canada.

Like any new feat, we definitely have some work ahead of us. We will have to educate the Brits about the idea of relaxing or entertaining outside, around a convivial fire with friends and family. So far, landscape designers have been excited about the possibilities of adding fire pits into their designs.  As for consumers, we soft launched our fire pits and water bowls at the famed London Hampton Court Palace Flower show in July. A lot of people asked ‘What is that?‘ as they’ve never seen them before. We’re more than confident that they are going to love them since their culture is so ingrained around prestigious gardens. Now we’re giving them a reason to enjoy them longer into the fall thanks to the heat provided by our fire pits.

In order to help tackle this new market, we recently entered a contest for small and medium sized businesses with the Globe and Mail to win $100,000. Although we didn’t win, we were featured in their Report on Business. Experts in the area of manufacturing and international retailing chimed in to give advice on how we could approach this new market with a new product. Although the advice might be a bit dry to include here, we’d like to ask what you think? How do you think we could introduce this Canadian tradition to Canada’s former colonial parent?